To generate buzz and drive demand for the Nike Vapormax Platinum in Berlin, a city known for its discerning sneaker culture, we needed to create a campaign that transcended traditional advertising and tapped into the city's competitive spirit.

We created "The Last Pair" – a real-world chase for the very last pair of Nike Vapormax Platinum in Germany. We locked the coveted sneakers in a vault in the centre of Berlin, challenging sneakerheads to literally run for their chance to win them.